Longhorn Section of the Institute of Food Technologists (LIFT) annual Suppliers' Night was held April 2, 2009 at the Embassy Suites Dallas-Frisco Hotel, Convention Center and Spa located in Frisco, Texas.

During the event, Industrial Commodities, Inc. unveiled their new identity and marketing materials. Show visitors had the opportunity to gain a better understanding of why ICI is a top-line distributor of quality food and beverage ingredients through the newly developed brand positioning.

Working closely with global brand development company, Brandevotion, ICI has spent the past six months honing their message, logo and visual identity to position them for future growth.